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The Importance of Shipping, Delivery and Order Fulfilment to eCommerce Businesses

By 14th January 2014

If there is one very important rule in any e-commerce business, it is to “get it right first time, which makes customers happy each and every time”. When it comes to order fulfilment it could not be truer because it has to be a number one priority no matter what. Timely order fulfilment is crucial to the success of every online business on the planet. The great news is that all your efforts will be rewarded by content and loyal customers who keep coming back to do business with you again and again.

Placing the Success of a Business in a Shipper’s Hands

However, you place your trust and the future success of your business in the hands of the shippers you decide to use each and every time you let them collect something from you to be delivered to a valued client. In short, you have to choose a reliable and trustworthy shipping and freight service from the word go because you have to get this right first time too.

Expert Shipping Services Equals Peace of Mind

The shippers you decide to use have to be able to offer a service that’s second to none, which in turn means it’s a seamless experience for you as the shipper and all your customers. A shipping service has to be able to tailor a solution to suit your brand and which meets all your particular business needs and most importantly the service has to be an affordable one.

A Tailored Solution Doesn’t Have to Cost a Fortune

You can work out a deal with a shipper that not only suits the type of goods you regularly send out to clients, but one that fits in the your business budget. The last thing you want is for your shipping costs to eat into your profits. In short, you need to work out a budget before you contact a shipper and then see if they can meet your requirements. If they cannot, there are plenty of companies out there who would be more than willing to take on new business no matter how big or small it happens to be.

The All Important Tracking Service

You have to know where a shipment you sent out is at any given point in time so you can keep your clients up-to-date about things should a delay occur. The sooner you can let a customer know the delivery may be late, the better they will understand and respect you for your honesty. This is why a tracking service is so crucial; it allows you to let clients know in real time where their goods happen to be and the estimated time the goods may be delivered whether it’s in the UK or an international shipment. 

Customer Support has to be Top Notch

We are always available to help

It goes without saying that questions and queries about any shipment have to be answered without any delay. In short, a shipper’s customer support has to be top notch and if they don’t reply to an initial enquiry straight away, then you should leave them well alone and check out a few others who take a more professional approach to the way they do business and in the way treat new clients. A good shipping service will also offer a tool that helps you work out your shipping costs before you book a slot.

Conclusion

Order fulfilment is a crucial part of any e-commerce business, it’s the blood line that ensures you stay afloat and your clients happy and loyal to you which is important in these troubled financial times. However, you have to ensure you choose to work with a reliable and trustworthy shipper because you are effectively putting the success of your business in their capable hands.